Sónia Araújo

Identity, Catalog 2009

The initial phase of the research included a study on the history of the television presenter, to learn as much as possible I observed tastes, trends and references, in this way the author's handwriting started the project in the development of a representative typeface - The logo - The typeface is about the design, the viewer must draw the final informational meaning. Marketing and design often have to create something out of nothing, or out of something. Adopting the author's image and contextualizing it in graphic communication became the basis for the idealization of this project. The catalog design is related to an experience of sensory quality and is dedicated to the demand and cultivation of beauty. Because beauty is present in our collective memory, the project resurrects that power. Why? Because beauty is necessary in everyday life.